Tissue makers can be Proud — The purpose of TissueStory
By Hugh O’Brian
For many years, or even decades, I have felt that the tissue paper business had a very positive story to tell. Unfortunately, it was not being told very well. The purpose of TissueStory.com therefore is to tell the story in a more positive and public manner than has been done in the past. This will mainly concern the environmental, hygienic, and technological aspects of tissue paper products.
The Objectives are several:
- Create a greater sense of pride and awareness among the people working in the tissue industry with respect to the benefits that tissue products give to the world.
- Eventually also make more people around the world aware of these benefits.
- Build a Knowledge Base of facts and learning about tissue making, of course without revealing any proprietary information.
- Make the tissue industry more attractive to university students and mid-career professionals who are considering joining the sector.